The presentation highlights the demand of the new digital generation, Gen Z on the connectivity everywhere and the expectation to seamlessly migrate their connected lifestyles from the ground to the air. It’s estimated that by 2035 digital natives will comprise the largest single group of airline passengers globally:
 

• How well airlines respond to their needs will, more than anything else, determine success over the next decade 

• Connectivity will play a critical role in helping the industry unlock new opportunities, as well as navigating many of its current challenges, like satisfying next gen travellers

• Simply offering high quality Wi-Fi will not be enough. To unlock the true commercial potential of connectivity, the industry will have to adopt a digital-retail mindset 

• It will demand collaboration and joined up thinking from operators, their partners and the airline community